
so i’m walking through the health food store yesterday and despite the recent recovery of my semi-addiction (wait! can “semi” and “addiction” be made into a compound word or is that a borderline oxymoron?) well whatever it was- “full fledged”, “semi”, or even “psychosomatic dependence” to all things ‘energy drink’: the streaz, the red bull, the monsterz, and then of course the dopio shots… i still find myself “drawn” to them, even when i have no real excuse. so yes, admittedly, although i have recent-ish-ly completed my high-stress-insanity-self-confidence-crushing summer course, i still find that i can not resist the urge to peruse the isle containing beverages that promise me quick energy…
so back to the health food store… i was tired, i was lethargic, i was exhausted, i was grumpy, i needed energy and i needed it in the form of a carbonated, sugary but ‘healthful’ (ha) beverage in a shiny bottle. this i found.
nestled between chocolate soy milk and green teas was the appealing display of brightly rainbow colored “synergy” drinks.
yuck, i am such a consumer sometimes. their marketing tactics work so well on me. i’m like a child, wandering through the store reaching to the shelves to touch all the shiny things…or like a mosquito that is drawn to the bright light.
damn those bright, shiny displays.
Kombucha?… i don’t know exactly what sold me.
maybe it was the five R’s, maybe it was the pretty bottle, maybe it was the fact the health claims used words that i happen to like, such as integrity, alkalinity, and anti-aging- maybe it was a combination of all of these.
ingredients: 95% organic raw kombucha, strawberry puree, and 100% love!
health claims: rejuvenate, restore, replenish, regenerate – shoot, yes please!!
Not only those beautiful claims that begin with the letter “R” but, kombucha apparently also supports: immune system, liver function, cell integrity, appetite control, and on and on it goes…
assessment:
Syn-ergy!?!? What the?! syner-Gross is more like it.
It was terrible, it was like drinking vinegar that had strawberries soaked in it, and people…there were strands…strands, i tell you. what the heck was floating in my beverage? that ‘s what i want to know. i don’t think that I felt particularly restored, or revitalized… but it was so incredibly foul that i have to believe that there must be some sort of true health benefit…maybe things i can’t feel- like my immune system or liver for example, are being ’supported’ or ‘integrity-ized’ right now as i type this… who knows? maybe my age is being reversed and i won’t even know it until i really am supposed to be old, but i feel strangely younger that i should… the only claim on the list i can vouch for today is the appetite control. ‘synergy’ is so ridiculously disgusting, it made me gag, and when you feel gaggy, food is not what you want, food is the last thing on your mind. so yes, they had some ‘integrity’ with that one. and even though it took me two days to drink the 16 oz bottle, (yes, i drank every strand) i can say that it did get easier to drink… when i got to abot 5 oz or so, my tongue started feeling numb- you better believe i took advantage of the numbed taste buds. i was determined to finish the thing- call it masochistic, call it stupid maybe it was, but hey, I feel a sense of accomplishment, and it didn’t take riding 40 miles on my bike, it took drinking 16 oz of kombucha…however, i think the 40 miles was easier.